It is only half years ago, Google’s operating system for smartphones unveiled, and today Android stands at 100,000 new users a day.
New figures from research firm Gartner tells of a market share just under 10 percent of the global smartphone market, against 1.6 percent the year before.
Growth for the iPhone and Android
Thus it has been overtaken Microsoft, whose Windows Mobile has been available since 2003. Android is now on a global fourth place and can eye the next two in the box, iPhone and BlackBerry. First place is held remains of Symbian, Nokia’s operating system.
But the only ones that can produce growth – the smartphone market, the fastest growing in the mobile world – is Apple and Google. The North American market has overtaken Android iPhone and now has a market share of 26.6 percent against Apple’s 22.1.
There is for me to see no longer doubt that Android will be available in the final, where the final battle for tomorrow’s mobile market is being fought. Who opponent, maybe there will be two, will, however, is less certain.
Nokia’s Symbian still has a comfortable conveyance, but does not seem up in the same gear as Google and Apple. And so you should never underestimate Microsoft, however, have a much worse starting point than Symbian, as the figures above tells. Software giant has focused mostly on the new Windows 7 Phone, coming on the market later this year.
Open source has been essential
Back to Android, in addition to that haunted the mobile market also has had time to spread to other platforms. E-readers as Nook from U.S. Barnes & Noble running Android, and last week came the launch of Google TV, a television platform built on Android.
Continuing Android rates, we can get hold of the new Windows in a mobile multiplatform world. But how is Android come so far in so short a time? Here are some suggestions.
The alliances, officially it is not Google, which is behind Android, but the Open Handset Alliance, which counts a number of important players from the mobile value chain, including HTC, Samsung, Intel and Nvidia. Thus, Google has had collaborators to include development and distribution. Hardware Manufacturers such as HTC and Samsung have also proved more than willing to lead Android products and run large marketing campaigns.
Development Model, by contrast, the hardware manufacturers did not have to fork out when it came to using Android. The system is free and open source, which has proved a great advantage. With open source, where all developers can participate, Google has been able to achieve the volume and speed, which would have been difficult to achieve in a single company. Model’s success obviously depends on how many developers we can attract, but here Google has shown great energy and inventiveness to please the developer community.
Resources, Google itself has also moved quickly. It has had a strategic focus on mobile market and has internally allocated good resources to Android. The search giant has been very aggressive in its promotion of Android, and has even tried it with his own phone, Nexus One.
Can others learn from Google and Android, or have they just been lucky?
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